Why Fortem Works and Where We’re Headed

by Coach Josh

2025 has come to a close and as we start 2026, it’s a good time to reflect on what we’ve built at CrossFit Fortem and where we’re going.

At its core, Fortem exists to build stronger people.

The word Fortem means brave. And we see that bravery every day. Walking into the gym for the first time. Showing up on hard days. Training even when motivation is low. Getting to coach that courage is one of the greatest privileges we have.

Looking Back at What We’ve Built

Fitness works best when it supports real life.

This year, we’ve watched members get stronger so they can better care for their families, regain confidence, and do things they once thought were out of reach. Not through hype or shortcuts, but through steady, consistent work.

We care about durability and longevity. We want bodies that are capable, resilient, and ready for everyday life.

• Picking up kids or grandkids without hesitation
• Saying yes to more adventures
• Staying active, independent, and confident as the years go on

In a world that encourages sitting and slowing down, we help people move again. When training is done right, it builds you up instead of breaking you down.

Why Our Approach Works

CrossFit works when it’s coached well.

Our training is built on simple, proven principles.

• Functional movements your body was designed to do
• Constant variety to keep things challenging and engaging
• Relative intensity pushing you at the right level
• Fueling your body with real, nutrient dense food

We are not here to crush people for short term wins. We are here to help you train smart and sustainably.

We meet people where they are. We scale movements. We coach intentionally. You do not need to be in shape to start. You just need to show up.

Strong Bodies Strong Minds

Training goes beyond muscles and cardio.

Consistent, challenging workouts reduce stress, build confidence, and teach you how to push through hard things.

Every tough workout builds resilience that carries into work, relationships, and daily life.

Community Makes Fortem

Fortem is not just workouts. It is relationships.

Members of all ages and fitness levels train together and move forward as a team. That culture is intentional, and it is what makes our gym sustainable, supportive, and fun.

Looking Ahead to 2026

Next year, our commitment stays the same. We will keep building on what has already been laid.

We will refine coaching, protect the culture, and stay true to what works. CrossFit Fortem will remain a place where people feel welcomed, challenged, supported, and known.

Our Core Beliefs

• Everyone needs a way to stay active and strong to live fully
• CrossFit, in a coached environment, builds that strength
• Doing hard things together, in community, changes everything

We are grateful for the past year, excited for what is ahead, and committed to the work one class, one rep, one person at a time.

If you were consistent this past year, keep going. Lean into the habits you have built and continue stacking small wins. That consistency matters and it compounds.

If consistency was hard this year, that is okay too. You are not behind. Reach out. Lean on us for coaching, support, and accountability. We are here to help you build habits that last. Habits that do not just change your workouts, but change your life.

Here is to stronger bodies, stronger minds, and stronger lives in 2026 and beyond.

Thank you for all of your trust and support,

Josh and Jackie

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